Advertising Agencies in Lebanon: When to Hire and What for

Lebanon's advertising industry has produced regionally celebrated work across decades — pitched campaigns for telecoms, banks, FMCG brands across the Arab world. For a small business, hiring an ad agency feels like overkill, but for a brand at scale (or one preparing to scale), it's often the leap from "active on social" to "memorable in the market."

What full-service agencies typically deliver

• Strategy: brand positioning, audience research, messaging architecture.
• Creative: campaign concepts, visual identity, scripts, taglines.
• Production: photography, video, animation, sound.
• Media: planning and buying across TV, OOH, digital, and influencers.
• PR and activations: for launches and brand moments.

When you do (and don't) need an agency

You need one when you're launching a brand or category, repositioning, going regional, or coordinating a campaign across many channels at once. You don't need one when you're testing a single channel, doing always-on social, or running performance ads — those are better with a specialist or in-house team.

How to brief well

• What business problem are we solving? (Not "we need an ad.")
• Who's the audience, in real human terms?
• What's the single most important takeaway?
• What can we promise that's true and that competitors can't claim?
• What does success look like in 6 months?

Costs and engagement

Project-based for one campaign: USD 10,000–100,000+ depending on scope. Retainers: USD 5,000–30,000/month for ongoing partnership. Media spend is separate. Always agree usage rights for photography, music, and talent up front.